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Rogers Pulls Sponsorship From Show After Chris Brown Signs On

Rogers Communications is pulling its sponsorship from a Halifax show, due to an attempted boycott.

Chris Brown is not exactly the best artist to align your brand with these days. Companies are more sensitive than ever when it comes to sponsorship, as we've seen both Rick Ross and Lil Wayne lose multi-million dollar deals over controversial lyrics. Breezy's penchant for controversy goes well beyond lyrics, and was the subject of a public outcry in Halifax when he was announced to headline an event called "Energy Rush" in August.

Twitter and Facebook users were very vocal about their disapproval in the choice of a headliner who had been charged with domestic abuse, and called for a boycott. In response to the negative criticism of the show, Rogers Communications has decided to pull it's sponsorship from the event.

A representative from the company released a statement on the decision:

"In light of today's announcement, we're withdrawing our sponsorship of the event." he said. "Rogers agreed to sponsor Energy Rush prior to Chris Brown's choice as a performer."

Brown has yet to comment, and until further notice the show will go on August 31 at Alderney Landing in Halifax.